Miracle's story
Helen Oldfield set up Miracle Marketing to provide creative, insightful marketing for organisations that make a big difference in the world of work. After 10 years of heading up a marketing team, it dawned on Helen that when the team was really excited about a project the marketing worked brilliantly. While the ‘should do,’ ‘ought to’ marketing never really took off. At the same time business has become increasingly obsessed with wanting everything to ‘pay', often almost immediately. While measurement of success is important, if it is the only goal then it can miss the point of brand engagement and the art of persuasion. Piqued by the singular focus on ROI, Helen set up Miracle Marketing to put the emotion – and miracle – back into marketing. 

Helen Oldfield
Helen Oldfield is a senior marketing professional with 15 years’ marketing experience, ten at a leadership level. Having worked at the Institute of Leadership & Management (ILM) for 11 years, Helen specialises in leadership/management development, coaching, professional membership organisations as well as the self-development and alternative markets. Previously she has worked for the Consumers’ Association and Chartered Quality Institute where she was editor. A key passion is turning tired brands into engaging places people want to do business with. As a member of the Chartered Institute of Marketing (CIM), committed meditator (14 years+) and mBraining coach, Helen helps organisations to professionalise their marketing with creative flair and emotional insight.  

 

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