‘Great marketing isn’t just a brochure… it’s a feeling’
Marketing is a bit of a journey. Great marketing seeks out new places to spread the word about your business in a clever and charming way, as well as keeping your current customers happy.
There are always lots of marketing things ‘to do’ – digital, comms, campaigns, social media and PR – to name but a few. But unless you are a big budget corporate like Apple or Google it’s unlikely you can deliver them all, all of the time. But the good news is, you don't have to. In fact the best place to start your marketing is with yourself.
No marketing ever worked without passion. Marketing without emotion never changed anyone or anything – or even persuaded any new customers to sign up. Harness your feelings for your business in a clever creative way and you will have the world at your feet.
Great marketing is not rocket science; it’s more commonsense business combined with the miracle of creative insight.
Marketing covers brand, positioning, PR, website, digital, social media, campaigning, insight, research, communications, customer engagement, thought leadership, content, publishing, advertising, exhibitions and lots of follow up on leads.